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  • NewsDirect Newsletter, Spring 1999, Issue No.31
    needs and habits is the sale of life insurance via direct mail to Generation X customers. This customer segment ... ............................7 by Jay M. Jaffe Direct Marketing: Part I—Analysis of Solicitations ..

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    • Authors: Robert J Butler, Jay Jaffe, H Lund, Edward F McKernan, James B Smith
    • Date: Apr 1999
    • Publication Name: News Direct